The best way to avoid falling down the Instagram rabbit hole of mindless scrolling... is to set some time limits.
And I'm not talking about relying on willpower alone. Instagram has made it easy to do on the platform with a few clicks. Learn more about Activity / Time Spent features on the Instagram app
Read MoreRepeat after me, an algorithm is not the boss of YOU.
Trying to navigate an algorithm is as fulfilling as being on a hamster wheel - it's frustrating and gets you nowhere. Believe me, I understand the frustration. Instagram has changed dramatically since I joined in 2012. Like many people, Instagram had me feeling disheartened. I would post and have little engagement. It seems that folks aren't always social on social media. We can place blame on the villainous algorithm limiting the people who see our posts, but what about the folks who do see it? Why is engagement low and how can we connect with an audience better?
Read More2020 has been incredibly isolating. Interacting less in person, means we are missing human connections. So understandably, more people are turning to social media as a way to reclaim some of what they have lost.
But I have to wonder are people really being social on these platforms?
Read MoreAs a freelancer, I’m part artist, office manager, marketer, and CEO all rolled into one tidy (messy buns are kinda tidy) human. Managing these roles comes down to practice, productive scheduling and helpful platforms. Which is why my marketing efforts focus on my two besties: Instagram & Pinterest.
Like any friendship we have our ups & downs... talking to you IG and that pesky algorithm. But what relationship doesn’t have a few quirks? Instead of choosing one over the other, I found them to be equally helpful, in significant ways.
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